Let’s chat about vodka.
I’m happy to admit that Chat was a complete accident and was really never intended to go any further than the classroom. My sophomore year and spring semester in college, I was assigned a project in my first graphic design class. It was to create a beverage company (beer, energy drink etc.), come up with the logo/packaging design and present it on a mock prototype. I instantly knew I wanted to create a vodka, because my entire class was made up of college kids… so what’s more attractive to a bunch of underage kids than a cool bottle of vodka? I pitched the concept to my professor and he seemed intrigued. My father helped me construct the prototype and I later presented it to the class with an outpouring of positive feedback. I had this strange desire to take the project beyond the classroom walls. I knew there was more. After one year of eating, sleeping and breathing vodka (not literally), Chat made its way to the market and onto shelves, starting in New Jersey.
This brand would not have been possible without the help and guidance of my father, and the support of friends and family, although I know they did not mind going through the taste testing process. So far, Chat has been stocked in 4 states and over 26 establishments in the US, and hopefully more to come in the future.
I chose the name Chat because it symbolizes conversation, communication, and more importantly; connection. Our target demographic has a life that significantly revolves around talking, texting, and dm-ing. Chat promotes these conversations and relationships, and is heavily influenced by texting acronyms and the way communucation has intensley shifted. Years later, and the concept is still very relevant. The brand name paired with the product itself, is positioned for consumers to share good times with old friends as well as new.