PULL UP BANNERS
PARTY 'VIC' PASSES
The Party – 2017
Every year, alphabroder throws a massive customer party in Las Vegas during the annual PPAI show. PPAI is the largest trade show in the Promotional Product industry and with over 5,000 customers attending our party, the creative needs to be enticing enough to get them over to our booth to pick up their passes, or RSVP via our email invites.
For the past two years, I have been given the oportunity to concept and execute all of the print and digital materials for our Vegas party, which is done collaborately with our Chief Marketing Officer.
2017 was the Fashion Edition and I wanted this to be edgy, modern and editorial. I kept the design clean and minimal, with only one main color; a rich royal blue.